Volvo - Technology Animations

Challenge

To create a series of car technology animations that could visually represent and describe technologies without the need for on-screen text or market adaptation. Volvo wanted to increase product and technology awareness without translation and localisation costs.

Solution

PHM gained a thorough understanding of the new technologies, through engineer and designer interviews. This knowledge enabled our creative and 3D animation teams to explain the technologies in simple terms, with high production values.

By using a generic vehicle exterior, a single animation could be used for several Volvo models.

Outcomes

A series of 100+ engaging, informative and multi-national animations were produced for Volvo.
The animations described the functions from a benefit-led perspective, rather than just a technical overview.
By avoiding any on-screen copy or use of a voiceover, the animations could be used globally without further adaptation or additional cost.

PHM’s animations for Volvo have featured on Volvo.com, in PR and marketing, and in training and development materials, and are extensively used by third parties. They have also featured in online print and digital car reviews, where they have had over 500k YouTube impressions.

To find out how we can help you increase product and technology awareness contact us now.