Ford - Mustang Mach-E Product Highlights Video

Challenge

The Mustang Mach-E is a unique vehicle for Ford in Europe. It is the iconic Mustang in a new body type – an SUV - while also being Ford’s first all-electric vehicle and the first to be available for online purchase. Ford of Europe wanted PHM to produce a Mustang Mach-E highlight video that would engage and excite dealer sales staff.

Solution

We created a 90-second video, highlighting all the new, exciting, and unique features this vehicle has to offer. We gathered imagery and animations to create this exciting video, which was paired with thrilling music. The video is supported by a small amount of text to clearly demonstrate the key messages, which markets were able to localise. We worked very closely with Mustang Mach-E product experts to ensure all content was accurate and we were portraying the key messages.

Outcomes

This product highlights video has been very well received by Ford of Europe and by markets. It was shared at Ford’s ‘Go Electric Event’ and has also been shared with our Ford colleagues in America. The video has proven to be an excellent piece, portraying the Mach-E in all its glory.

To find out how we can help you create measurable and engaging training on a specific topic or product simply contact us now.