Our Team

Combining skill and creativity - with a touch of humour - our people care deeply about their work and delivering the highest quality output for our clients.

We come from a range of specialist backgrounds in the automotive industry and beyond. Whilst paying firm attention to industry trends, learning principles, and emerging technologies, our team never loses sight of your brand values in the work we do for you.

  • Position

    Giulia Barana

    Business Administrator

    Giulia's strong hospitality background ensures she is approachable, always helpful and has an impeccable eye for detail. An integral part of our Business Administration team, Giulia works hard behind the scenes to ensure that our team have what they need to succeed on a day to day basis.

  • Barney Butterell

    Account Director

    Barney has over 20 years’ experience in customer facing sales management roles, including 12 years within the automotive sector. He has a unique perspective on the challenges faced by customers, retailers and OEMs, and is committed to delivering positive, value-added outcomes for all.

  • Tom Carr

    Managing Director

    Tom’s extensive automotive career has spanned the globe. This has enabled him to see how different regional markets require solutions that can be applied in a way that is tailored to both their operational needs, and to the local customer base.

  • Chloe Eyre

    Project Manager

    Chloe is part of our dedicated Project Management team. Having previously liaised with and supported European markets in the adaptation and deployment of L&D assets, she now works to support our clients in the delivery of pan-European L&D projects.

  • Sarah Fenton

    Project Manager

    Sarah is part of our dedicated Project Management team. She has worked with clients on a wide variety of projects, from TV advertisements and social media campaigns, through to pan-European L&D programmes. Sarah's experience working on complex projects with multiple stakeholders equips her to support both large and rapid-deployment projects.

  • Peter Fitton

    Content Manager/Writer

    Peter's wide range of marketing and creative expertise is particularly focused on the human element. His extensive background in recruitment, HR and advertising content ensures that even the most technical subject matter is clearly, concisely and simply explained.

  • James Foster

    Creative Lead

    James has over 20 years' experience as both an animator and designer, creating TV commercials, online videos and animations for automotive, retail, FMCG and luxury brands. He leads our Creative Team in developing solutions that are always visually engaging for the target audience, and which fully align with client expectations.

  • Annabelle Heard

    Project Manager

    Annabelle is part of our dedicated Project Management team. She brings a wealth of experience in handling communication, translation and localisation projects to her role, which is focused on the delivery of pan-European L&D projects.

  • Ariana Heyes

    Senior Project Executive

    Ariana is part of our dedicated Project Management team. She oversees the translation, market adaptation and deployment of all L&D assets developed by our teams. Ariana has extensive experience in the tracking and reporting of key deployment metrics, ensuring the team can target their communications effectively and appropriately.

  • Peter Hookham-Miller

    Executive Chairman

    Peter is the founder of PHM and the driving force of the company. He is passionate about innovation and the evolution of automotive brands.

  • Cassie Howell

    Client Services Director

    Cassie has driven many high profile OEM projects and played a critical role in developing and implementing effective strategies and change management. With over 20 years' experience and a customer-centric approach, Cassie exceeds client expectations by identifying areas for improvement through creative, practical solutions that deliver exceptional results.

  • Sandra Lawler

    Operations Director

    Sandra’s 20 years’ experience in business and operations management enables her to look at problems, solutions, processes and projects in a unique, insightful and detailed way. She applies her knowledge and expertise to develop and strengthen company and client communications to enhance efficiency and productivity.

  • Carli McCarthy

    Project Manager

    Carli is part of our dedicated Project Management team. She has a solid marketing background with hands-on experience of managing websites and digital campaigns for a number of high profile automotive brands. Carli's ability to navigate projects end-to-end, and her unique marketing perspective benefits a wide range of our custom projects.

  • Sarah Michalik

    Head of Learning and Development

    Sarah has worked in Learning and Development (L&D) for 20 years within a range of industries including automotive, banking, retail, and business services. Sarah champions L&D innovation by challenging traditional approaches at every opportunity, to ensure her team delivers high-quality, leading-edge solutions that fully support our clients' objectives.

  • Patrizia Mondellini

    Project Executive

    Patrizia is part of our dedicated Project Management team. She supports our clients in the market adaptation and deployment of all L&D assets developed by the team. Patrizia is exceptionally goal focused, and calls upon her background in hospitality and business administration to create meaningful connections with our clients.

  • Lily-Pearl Ntofon

    Senior Project Manager

    Lily-Pearl leads our dedicated Project Management team. A certified PRINCE2 Practitioner with many years' project management experience, she has worked with a number of major clients within the automotive sector. Lily-Pearl thrives on identifying new ways of working and uncovering operating efficiencies that can drive productivity and performance.

  • Lola Orafidiya

    Project Executive

    Lola is part of our dedicated Project Management team. She supports our clients in the market adaptation and deployment of all L&D assets developed by the team. Lola's background in Systems and HR ensures she has a confident understanding of data entry, file management and customer service.

  • Montserrat Perez

    Finance Director

    Montserrat has enjoyed an extensive and successful career in Finance. As a qualified Management Accountant with a passion for data science, she ensures that business and project finances are balanced and reported on both accurately and diligently.

  • Myles Pilkington

    Head of Strategy and Development

    Myles has an impressive track record of delivering client solutions. His extensive experience both within and beyond the automotive sector has focused on developing strategy before weaving deliverables into a cohesive story that facilitates change through people and systems. Myles provides the focus that allows PHM deliver strategy and innovative solutions for our clients.

  • Kate Radyn-Stewart

    Content Manager/Writer

    Kate is an accomplished Content Writer/Manager who has worked with clients across a range of industries, to create learning experiences that transform behaviours and create buy-in from learners. Kate is passionate about leveraging the power of language and storytelling to inspire and inform in equal measure.

  • Andrea Redgwell

    Graphic Designer

    Andrea is an experienced designer with a background in art direction, technical illustration, and media production. Having worked in industries including aviation, geoscience consultancy, and software training, Andrea brings a fresh approach to design to ensure our clients are presented with inspiring design options which also adhere to brand guidelines.

  • James Robinson

    Digital L&D Designer

    James has over 10 years' creative and learning design experience, having worked in industries including telecoms, retail and automotive. He is passionate about creating tailored storyboards and instructional designs that will deliver the best outcomes across a wide range digital learning environments.

  • Jennifer Shephard

    Senior eLearning Developer

    Jen has an impressive background in art & design, architecture and photography and an impeccable eye for detail, With 12 years' L&D experience, Jen ensures that the design, development and programming of all our solutions meet industry standards, exceed client expectations and deliver engaging learning experiences.

  • Beth Starkey

    PA to the Executive Chairman

    Beth has worked at PHM for over 15 years. She harnesses all of her organisational expertise to provide administrative support to the Executive Chairman and Board of Directors. Beth also manages the planning of company events and wellbeing initiatives to nurture, enthuse and encourage our team as they build strong working relationships both internally and with clients.

  • Marcus Templar

    Instructional Designer

    Marcus has over 20 years' learning and development expertise, ranging from 1-2-1 soft skills coaching through to multi-national launches and induction courses. He creates instructional designs including bite-sized, self-paced learning formats as well as more detailed courses such as 'Train the Trainer' events with clearly defined learning outcomes that are delivered in a fun and engaging way.

  • Cheryl Wilson

    Content Manager/Writer

    Cheryl has extensive experience in the creation of global Learning and Development solutions across a number of different industries as well as having worked on wider business initiatives. She is an adaptable and passionate Content Writer/Manager, focused on the delivery of impactful learning interventions which also adhere to relevant industry standards.

  • Cristian Zaharia

    Motion & Digital Designer

    Cristian is passionate about the world of 3D image creation, illustration development, style frames, stories and animation. With an impressive graphic design background, Cristian conceptualises ideas for projects to bring each assignment to life through transformational storyboards and highly creative motion imagery.