Our Team

Combining skill and creativity - with a touch of humour - our people care deeply about their work and delivering the highest quality output for our clients.

We come from a range of specialist backgrounds in the automotive industry and beyond. Whilst paying firm attention to industry trends, learning principles, and emerging technologies, our team never loses sight of your brand values in the work we do for you.

  • Giulia Barana portrait

    Giulia Barana

    Operations Manager

    Giulia's strong hospitality background ensures she is approachable, always helpful and has an impeccable eye for detail. An integral part of our Business Administration team, Giulia works hard behind the scenes to ensure that our team have what they need to succeed on a day to day basis.

  • Barney Butterell portrait

    Barney Butterell

    Head of Sales & Marketing

    Barney has over 25 years’ experience in customer facing sales management roles, including 14 in Automotive. He has a unique perspective on the challenges faced by Customers, Retailers and OEMs, seeking positive outcomes for all. A passionate advocate of sustainable transport, Barney is PHM's in-house EV expert.

  • Tom Carr portrait

    Tom Carr

    Managing Director

    Tom’s extensive automotive career has spanned the globe. This has enabled him to see how different regional markets require solutions that can be applied in a way that is tailored to both their operational needs, and to the local customer base.

  • Sarah Fenton portrait

    Sarah Fenton

    Senior Project Manager

    Sarah leads our dedicated Project Management team and has worked with a number of major clients within the automotive sector on projects, from TV advertisements and social media campaigns, through to pan-European L&D programmes. With a passion for pro-active and collaborative working styles, Sarah is dedicated to achieving success for our clients.

  • James Foster portrait

    James Foster

    Head of Creative

    James has over 20 years' experience as both an animator and designer, creating TV commercials, online videos and animations for automotive, retail, FMCG and luxury brands. He leads our Creative Team in developing solutions that are always visually engaging for the target audience, and which fully align with client expectations.

  • Kevin Gale portrait

    Kevin Gale

    Kevin has over 25 years in Learning and Development, specialising in multi-media learning, with a focus in learning experience design. He has collaborated with top retailers to create innovative training solutions that drove performance and engagement. Kevin leads our L&D team, crafting impactful, interactive, and accessible learning solutions that drive individual and organisational growth.

  • Peter Hookham-Miller portrait

    Peter Hookham-Miller

    Executive Chairman

    Peter is the founder of PHM and the driving force of the company. He is passionate about innovation and the evolution of automotive brands.

  • Cassie Howell portrait

    Cassie Howell

    Client Services Director

    Cassie has driven many high profile OEM projects and played a critical role in developing and implementing effective strategies and change management. With over 20 years' experience and a customer-centric approach, Cassie exceeds client expectations by identifying areas for improvement through creative, practical solutions that deliver exceptional results.

  • Sarah Michalik

    Sarah Michalik

    Head of Learning and Development

    Sarah has worked in Learning and Development (L&D) for 20 years within a range of industries including automotive, banking, retail, and business services. Sarah champions L&D innovation by challenging traditional approaches at every opportunity, to ensure her team delivers high-quality, leading-edge solutions that fully support our clients' objectives.

  • Patrizia Mondellini portrait

    Patrizia Mondellini

    Project Executive

    Patrizia is part of our dedicated Project Management team. She supports our clients in the market adaptation and deployment of all L&D assets developed by the team. Patrizia is exceptionally goal focused, and calls upon her background in hospitality and business administration to create meaningful connections with our clients.

  • Montserrat Perez portrait

    Montserrat Perez

    Finance Director

    Montserrat has enjoyed an extensive and successful career in Finance. As a qualified Management Accountant with a passion for data science, she ensures that business and project finances are balanced and reported on both accurately and diligently.

  • Myles Plkington portrait

    Myles Pilkington

    Head of Strategy and Development

    Myles has an impressive track record of delivering client solutions. His extensive experience both within and beyond the automotive sector has focused on developing strategy before weaving deliverables into a cohesive story that facilitates change through people and systems. Myles provides the focus that allows PHM to deliver strategy and innovative solutions for our clients.