News & Insights Intro
One Size Doesn’t Fit All – Tailoring AI Adoption to Generations and Roles
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AI adoption isn’t just a technical rollout, it’s a human transition. And like any meaningful change, it must be tailored to the people it affects. That means recognising the different needs, expectations, and motivations of employees across generations and experience levels.
Learning Never Stops – Why AI Demands a Culture of Continuous Development
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In an AI-driven business, learning isn’t a phase. It’s a mindset. And it’s the only way to ensure that people, not just platforms, remain at the heart of innovation and the customer’s experience.
The challenge isn’t just about keeping up with technology. It’s about helping people grow with it. That means creating a culture where learning is embedded in daily work, not confined to training sessions.
AI Is a Change Journey – Not Just a Technology Implementation
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Too often, AI is introduced as a technical upgrade. But in reality, it shifts decision-making, redefines roles, and reshapes how teams collaborate. It challenges assumptions, accelerates workflows, and introduces new ethical considerations.
It isn’t a software rollout. It’s a strategic, cultural journey.
The Skills Shift – What It Takes to Thrive in an AI-Driven Automotive Business
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As artificial intelligence continues to transform the automotive industry—from predictive maintenance to hyper-personalised customer journeys—one thing is clear: the future isn’t just about smarter tools, but about more empowered people.
For OEMs, NSCs, and retailers alike, AI is not a plug-in solution. It’s a catalyst for rethinking how we work, lead, and serve. And that starts with skills.
From Knowledge to Advocacy: Empowering Dealer Teams in the EV Transition
As the automotive industry accelerates toward electrification, manufacturers across Europe are investing heavily in electric vehicle (EV) technology. Yet a critical gap remains, not in the vehicles themselves but in the people who represent them. While many dealer teams are being trained to talk about EVs, far fewer are becoming true advocates. And that distinction matters.
Driving Change: How PHM Helped a European OEM Prepare for the EV Future
At PHM, we believe that real change starts with real conversations. That’s exactly what we delivered when a major European vehicle manufacturer asked us to explore their senior team’s readiness to embrace electric vehicles (EVs). They had recognised they needed to spark a shift in mindset across their European operations to ensure the success of an impending (and critical), EV launch.
To that end, PHM designed and ran a strategic workshop with over 40 of their senior leaders.
Driving EV Adoption: Strategies for Employee Advocacy and Dealer Engagement
Electric Vehicle adoption is vital for tackling climate change and the development of sustainable mobility, whilst EV sales are essential for the successful business models and corporate responsibility of vehicle manufacturers. Over the past few years, the growth in EV sales share has surged but recently there are concerns that the initial growth is plateauing, leading to questions of whether successful EV adoption is under threat.
The Dynamics of Change: Empowering People and Businesses to Thrive
Change is an unavoidable aspect of life, and that’s especially true in today’s rapidly evolving business environment. In turn, change management initiatives need to extend beyond merely adjusting strategies or modifying processes.
True success lies in empowering employees to embrace change, take the lead, and flourish through it.
The Power of Storytelling - Strengthen Your Brand and Connect with Your Audience
In today’s fast-paced world, merely stating facts about your products or services won't stand out. With a relentless flood of content competing for consumer attention, your brand risks getting lost in the crowd. This is where storytelling becomes essential.
Recognising Growth and Transformation: The Power of Celebrating Success Stories
Growth and transformation are vital to both our personal and professional lives, serving as powerful catalysts for progress. These forces push boundaries, ignite innovation, and pave the way to success. However, navigating change is rarely straightforward; it demands resilience, adaptability, and a steadfast commitment to improvement.
Translation and Localisation - Working as a team and understanding key considerations
At PHM, we are all about empowering people and igniting change. Our materials need to reach a global market audience therefore Translation and Localisation of our materials is vital to be able to achieve this.
Motivating learners to apply learning
What really represents project success? For a piece of workplace learning, success is usually measured through positive stakeholder feedback after a course is launched. Then we march on, ready to attack the next challenge.
PHM's Journey From Office To Fully Remote Working - What Have We Learned?
Established 30+ years ago with offices in London and a workforce in commuting areas, PHM has always taken pride in being a client-first organisation. Our team was office-based, commuting five days a week, and would travel to client sites as required for meetings, event facilitation, and training delivery. Like many, our infrastructure was supported by on-premises data centres.
Important considerations for a successful implementation of the Agency sales model
In our article ‘wholesale to retail transformation’ – people first’ https://www.phm.co.uk/news-insights/wholesale-retail we discussed what the Agency model is and why some automotive manufacturers are choosing to implement it. This article looks at the required elements for a successful Agency implementation.
How to support the customer when everyone is supporting change
The Automotive industry is undergoing unprecedented change, and this transformation brings challenges for both employees and stakeholders. It inevitably results in more work and pressure on top of usual role responsibilities. However, one stakeholder who cannot be allowed to suffer during this time is the customer, and it takes leadership to ensure this remains a priority.
CULTURAL TRANSFORMATION – FROM HARD SELL TO CONSULTATIVE CUSTOMER EXPERIENCES
The automotive industry is currently experiencing a profound shift, with the purchasing habits of customers evolving at a rapid pace. Technological advancements and shifting customer expectations are rendering traditional hard-sell techniques ineffective, potentially resulting in subpar customer experiences.
Exploring The Possibilities of Extended Reality (XR)
Extended Reality (XR) technologies blur the lines between virtual and real-world environments, creating a world where users can interact with computer-generated elements in real-time. For those new to the subject, Extended Reality (XR) is a collective term for Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
The Future of Artificial Intelligence in Learning and Development
From the moment you wake up and check your smartphone, ask Alexa to add milk to the shopping list, or drive to work using vehicle technology such as Lane Assist, you are using Artificial Intelligence (AI). Whether we realise it or not, AI is consistently used in our daily lives but what does it mean for Learning and Development (L&D)?
Striking a Balance: Navigating Project Management in a Time-Critical Landscape
The increasing number and speed of product launches, along with the changing nature of product information updates, can create escalating challenges for traditional project management methods. In the automotive industry, for example, over-the-air (OTA) updates can swiftly introduce significant upgrades, presenting a formidable challenge for frontline staff tasked with staying abreast of these changes. The ongoing shifts in product information not only strain project management processes but also pose a significant obstacle to delivering on time. Giving Teams the complex task of adapting quickly to these rapid and impactful modifications to effectively meet customer expectations.
Learning Solutions that support Digital Services
As the automotive sector transforms from a product-led industry to one that sells a mobility service, the spotlight on Customer Experience is intensifying.