Inspiring Passion for Electric, Connected Vehicles and Brands

At PHM, we know that passion sells. When your teams believe in what they’re offering — whether it’s a cutting-edge EV, a connected service, or your brand’s vision — that belief becomes contagious. It builds trust, drives sales, and creates lasting customer relationships.

But belief doesn’t come from product specs alone. It comes from experience, confidence, and emotional connection. That’s why we help automotive teams move beyond technical training to genuine advocacy — for your vehicles, your services, and your brand.

Building Advocacy

Why Passion and Advocacy Matter

EV Advocacy
Our research shows that while most dealer teams are trained on EVs, few are inspired by them. We help bridge the gap between knowledge and belief — empowering your people to speak with confidence, share personal experiences, and guide customers through the EV journey with authenticity.

Connected Vehicle Confidence
As vehicles become smarter, your teams need to be more than informed — they need to be excited. We help them understand the value of connected services and how they enhance the customer experience, from predictive maintenance to personalised mobility.

Brand and Service Advocacy
When employees feel aligned with your brand’s purpose and understand the value of your services, they become your most powerful salesforce — delivering consistent, compelling messages that resonate with customers.

Our Approach

Immersive Learning Experiences
We create programmes that let your teams live the product — from EV test drives to connected tech simulations — so they can speak from experience, not just a script.

Storytelling and Emotional Engagement
We use storytelling to connect technology and features to real-world benefits, helping teams communicate with clarity, empathy, and enthusiasm.

Leadership and Culture Alignment
Passion starts at the top. We work with leaders to model belief in the future of mobility — and cascade that mindset throughout the organisation.

Measurable Impact
We define KPIs that track not just knowledge, but confidence, advocacy, and sales performance — ensuring your investment in people delivers commercial results.

PHM Articles on Advocacy

Featured
From Knowledge to Advocacy: Empowering Dealer Teams in the EV Transition 
From Knowledge to Advocacy: Empowering Dealer Teams in the EV Transition 

As the automotive industry accelerates toward electrification, manufacturers across Europe are investing heavily in electric vehicle (EV) technology. Yet a critical gap remains, not in the vehicles themselves but in the people who represent them. While many dealer teams are being trained to talk about EVs, far fewer are becoming true advocates. And that distinction matters.

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Driving Change: How PHM Helped a European OEM Prepare for the EV Future
Driving Change: How PHM Helped a European OEM Prepare for the EV Future

At PHM, we believe that real change starts with real conversations. That’s exactly what we delivered when a major European vehicle manufacturer asked us to explore their senior team’s readiness to embrace electric vehicles (EVs). They had recognised they needed to spark a shift in mindset across their European operations to ensure the success of an impending (and critical), EV launch.

To that end, PHM designed and ran a strategic workshop with over 40 of their senior leaders.

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Driving EV Adoption: Strategies for Employee Advocacy and Dealer Engagement
Driving EV Adoption: Strategies for Employee Advocacy and Dealer Engagement

Electric Vehicle adoption is vital for tackling climate change and the development of sustainable mobility, whilst EV sales are essential for the successful business models and corporate responsibility of vehicle manufacturers. Over the past few years, the growth in EV sales share has surged but recently there are concerns that the initial growth is plateauing, leading to questions of whether successful EV adoption is under threat.

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