Reward and Recognition
Rethinking Reward and Recognition to Drive the Right Results
At PHM, we understand that what you reward shapes how your teams behave. Traditional reward and recognition (R&R) programmes in automotive have often focused on volume and margin, typically favouring internal combustion engine (ICE) sales and short-term wins. But in today’s evolving landscape, that approach can unintentionally discourage the very behaviours needed for long-term success.
With the rise of electric vehicles, connected services, and software-defined features, the value drivers in automotive are shifting. Margins are tighter, customer journeys are longer, and success is increasingly measured in loyalty, advocacy, and lifetime value, not just units sold.
We help OEMs, NSCs, and dealer groups design modern R&R programmes that reflect this new reality – motivating the right behaviours, not just the most familiar ones.
How We Help:
Strategic R&R Programme Design
We align reward structures with your business goals: whether that’s EV adoption, connected service activation, or customer satisfaction. This ensures your incentives support your strategy.
Beyond Monetary Motivation
We help you build recognition programmes that tap into intrinsic motivators like purpose, progress, and peer recognition, not just financial rewards.
Adapting to Micro-Transaction Models
As the industry shifts from one-off sales to ongoing value (e.g. subscriptions, software upgrades, and connected services), we help you design reward models that reflect lifetime customer value, not just the initial transaction.
Balancing Commercial Realities
We address the challenge of lower EV margins and non-traditional revenue streams by designing incentives that reflect total value contribution, not just immediate profit.
Driving Advocacy Through Recognition
We create recognition frameworks that celebrate behaviours like product advocacy, customer education, and service excellence — reinforcing the culture you want to build.
Field and Retail Relevance
We ensure programmes are practical and motivating for both dealership staff and field teams — with clear criteria, transparent tracking, and meaningful rewards.
Sustainable Engagement
We help you avoid reward fatigue by designing programmes that evolve over time, celebrate progress, and keep your teams inspired.
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