The Skills Shift – What It Takes to Thrive in an AI-Driven Automotive Business

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As artificial intelligence continues to transform the automotive industry—from predictive maintenance to hyper-personalised customer journeys—one thing is clear: the future isn’t just about smarter tools, but about more empowered people.

For OEMs, NSCs, and retailers alike, AI is not a plug-in solution. It’s a catalyst for rethinking how we work, lead, and serve. And that starts with skills.