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In a rapidly evolving market, how can dealer teams evolve to be future ready?
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In a rapidly evolving market, how can dealer teams evolve to be future ready?

The automotive retail landscape is undergoing rapid transformation, driven by electrification, software-defined vehicles, AI-powered tools, and rising customer expectations shaped by tech and hospitality sectors. To stay competitive, dealer teams must evolve — not just in technical capability, but in how they attract, develop, and retain talent. This means mapping future roles, embedding continuous learning, and managing change with clarity and confidence.

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Why Dealer Networks Must Pivot to Vehicle Lifetime Value, Now!
Barney Butterell Barney Butterell

Why Dealer Networks Must Pivot to Vehicle Lifetime Value, Now!

Electric vehicles (EVs) and software-defined vehicles are challenging traditional aftersales economics. With fewer moving parts and less routine maintenance, profit streams built on ICE servicing will shrink.

The answer to future profitability is not simply better EV know-how. It’s a cultural shift: from focusing on the initial vehicle sale to maximising value across the entire customer and vehicle lifecycle.

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From Knowledge to Advocacy: Empowering Dealer Teams in the EV Transition 
Barney Butterell Barney Butterell

From Knowledge to Advocacy: Empowering Dealer Teams in the EV Transition 

As the automotive industry accelerates toward electrification, manufacturers across Europe are investing heavily in electric vehicle (EV) technology. Yet a critical gap remains, not in the vehicles themselves but in the people who represent them. While many dealer teams are being trained to talk about EVs, far fewer are becoming true advocates. And that distinction matters.

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