https://www.phm.co.uk/news-insights daily 0.75 2025-10-07 https://www.phm.co.uk/news-insights/how-dealers-evolve-to-be-future-ready monthly 0.5 2025-10-10 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/1759148773509-83EEQU1BUPG4Q6CQRZV3/Talent+Management.png News & Insights - In a rapidly evolving market, how can dealer teams evolve to be future ready? - Make it stand out Talent management is a must for a great future customer experience. https://www.phm.co.uk/news-insights/why-dealer-networks-must-pivot-to-vehicle-lifetime-valuenow monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/f48c43c4-5987-4437-9a07-5701d88397e4/PHM+vehicle+lifetime+value.png News & Insights - Why Dealer Networks Must Pivot to Vehicle Lifetime Value, Now! - EVs are disrupting traditional Aftersales economics: Now is the time to focus on vehicle lifetime value! https://www.phm.co.uk/news-insights/ai-tailoring-adoption-to-people monthly 0.5 2025-10-10 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/d063b057-d91f-45ab-be9a-1b0e181b2090/Article_04.png News & Insights - One Size Doesn’t Fit All – Tailoring AI Adoption to Generations and Roles - Make it stand out AI is like a new team member and your people need to be introduced to it as individuals. https://www.phm.co.uk/news-insights/ai-and-continuous-learning monthly 0.5 2025-10-10 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/596e3fff-cbc7-46e6-95f6-c206036030d9/Article_03.png News & Insights - Learning Never Stops – Why AI Demands a Culture of Continuous Development - Make it stand out AI requires continuous learning, both the people and the tool need to continuously learn. https://www.phm.co.uk/news-insights/ai-is-a-change-journey monthly 0.5 2025-10-10 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/a356b347-0cf8-4624-97ea-3e7b61f15f3b/Article_02.png News & Insights - AI Is a Change Journey – Not Just a Technology Implementation - Make it stand out AI changes how we work, leadership needs to show the way. https://www.phm.co.uk/news-insights/the-ai-skills-shift monthly 0.5 2025-10-10 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/b4248792-db43-4a0a-aba4-6aea84bf7242/Article_01.png News & Insights - The Skills Shift – What It Takes to Thrive in an AI-Driven Automotive Business - Make it stand out People must learn to work alongside AI, collaborating with and challenging it as necessary. https://www.phm.co.uk/news-insights/evadvocacy monthly 0.5 2025-07-10 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/f4da998e-cfa6-43ec-9cf4-9b8f70ee9c42/EV_Advocacy_1%402x.png News & Insights - From Knowledge to Advocacy: Empowering Dealer Teams in the EV Transition  - Make it stand out Reaching across the ‘chasm’ through EV Advocacy https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/c4acdec3-3720-4d67-8602-f2169fc4dfd2/EV_Advocacy_2%402x.png News & Insights - From Knowledge to Advocacy: Empowering Dealer Teams in the EV Transition  - PHM helps bridge the gap between EV knowledge and true advocacy https://www.phm.co.uk/news-insights/driving-change-how-phm-helped-a-european-oem-prepare-for-the-ev-future monthly 0.5 2025-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/53c0c961-6c2f-4f02-887e-a9f4d1ad11f5/Collaborate.png News & Insights - Driving Change: How PHM Helped a European OEM Prepare for the EV Future - When a European OEM needed to spark a change of mindset among their senior leadership team, they asked PHM to support At PHM, we believe that real change starts with real conversations. That’s exactly what we delivered when a major European vehicle manufacturer asked us to explore their senior team’s readiness to embrace electric vehicles (EVs). They had recognised they needed to spark a shift in mindset across their European operations to ensure the success of an impending (and critical), EV launch. To that end, PHM designed and ran a strategic workshop with over 40 of their senior leaders. This wasn’t just a day of PowerPoint slides and polite nodding. We designed a hands-on, insight-rich session that challenged assumptions, exposed challenges, and built engagement. From the manufacturer’s head office to their national sales companies, we brought together leaders from across the business to talk openly about their confidence in EVs, their understanding of the customer journey, and their role in driving change. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/84b441d9-9c2a-4269-9ba9-8813ccb2770b/Clear_path.png News & Insights - Driving Change: How PHM Helped a European OEM Prepare for the EV Future - Shared Understanding We kicked off with a deep dive into the strategic importance of EVs—why they matter, what’s changing in the market, and how connected technologies are reshaping the ownership experience. Then we got practical. Through group exercises, live polling, and real-world dealer insights, we helped participants map out what an EV customer journey really looks like—and where their current approach was falling short. One of the most powerful moments? When we asked delegates to reflect on their own EV advocacy. Many admitted that, although they had driven an EV, they had not lived with one or experienced charging on a long journey. That lack of experience was a lightbulb moment—how can you lead change if you haven’t experienced it yourself? By the end of the day, we’d helped the leadership team identify key actions to build internal belief, improve customer experience, and support their dealer network. The feedback? Honest, energised, and ready to take the next step. This workshop wasn’t about ticking boxes. It was about creating a shared understanding and a clear path forward. And that’s what we do best. https://www.phm.co.uk/news-insights/driving-ev-adoption-strategies-for-employee-advocacy-and-dealer-engagement monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/59517b4c-17a3-47c4-bb54-b8a2267ba2c1/Innovation_diffusion.png News & Insights - Driving EV Adoption: Strategies for Employee Advocacy and Dealer Engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/27dda104-91b9-4ca2-8c9a-54c4eb632e65/ADKAR.png News & Insights - Driving EV Adoption: Strategies for Employee Advocacy and Dealer Engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/the-dynamics-of-change-empowering-people-and-businesses-to-thrive monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/c1dc1a4d-0b1b-4553-ace2-15f6c48ebe44/Dynamic_Change2.jpg News & Insights - The Dynamics of Change: Empowering People and Businesses to Thrive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/888d5b37-e916-4088-8fa7-e0dcbf82c4bf/Dynamic_Change1.jpg News & Insights - The Dynamics of Change: Empowering People and Businesses to Thrive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/the-power-of-storytelling-strengthen-your-brand-and-connect-with-your-audience monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/2054f751-ae91-4f1b-a4de-82f50c2952ac/The+Power+of+Storytelling_01+%281%29.jpg News & Insights - The Power of Storytelling - Strengthen Your Brand and Connect with Your Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/e2a7fd32-9c7e-464d-9c44-3bc799f7b8a0/The+Power+of+Storytelling_02+%281%29.jpg News & Insights - The Power of Storytelling - Strengthen Your Brand and Connect with Your Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/recognising-growth-and-transformation-the-power-of-celebrating-success-stories monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/fa7ddcbb-cd41-4254-9337-19dd691e68df/Recognising+growth+and+transformation_02.png News & Insights - Recognising Growth and Transformation: The Power of Celebrating Success Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/d8ce5620-0c60-4ef5-8418-c367cc210daf/Recognising+growth+and+transformation_01.png News & Insights - Recognising Growth and Transformation: The Power of Celebrating Success Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/translation-and-localisation-working-as-a-team-and-understanding-key-considerations monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/7dd0aa31-24fc-492b-b5cd-9c4479c9834f/Localisation+Graphics_02.png News & Insights - Translation and Localisation - Working as a team and understanding key considerations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/f126ca9b-6b29-4dbd-be1e-9fcab290039a/Localisation+Graphics_01.png News & Insights - Translation and Localisation - Working as a team and understanding key considerations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/motivating-learners-to-apply-learning monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/536d7624-a88b-4907-8994-26606efc90a9/Motivating+learners+to+apply+learning.png News & Insights - Motivating learners to apply learning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/phms-journey-from-office-to-fully-remote-working-what-have-we-learned monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/9c656d7f-51d0-4325-b537-1d31fb9a80bf/Remote_working_1.png News & Insights - PHM's Journey From Office To Fully Remote Working - What Have We Learned? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/important-considerations-for-a-successful-implementation-of-the-agency-sales-model monthly 0.5 2025-05-07 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/2e05c73b-67be-442a-ad63-6a789ef363c1/WIIFM_3.png News & Insights - Important considerations for a successful implementation of the Agency sales model - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/3ab6907d-79fa-48e2-a619-15e148ffef0f/WIIFM_1.png News & Insights - Important considerations for a successful implementation of the Agency sales model - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/5ef62fb0-7a17-4bc8-a557-b5389fb78c09/WIIFM_2.png News & Insights - Important considerations for a successful implementation of the Agency sales model - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/how-to-support-the-customer-when-everyone-is-supporting-change-1 monthly 0.5 2025-05-07 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/dfb9d889-cbd6-4612-8b77-48ca23a0c43d/2024_Q1_HOW+TO+SUPPORT+THE+CUSTOMER.png News & Insights - How to support the customer when everyone is supporting change https://www.phm.co.uk/news-insights/cultural-transformation-from-hard-sell-to-consultative-customer-experiences monthly 0.5 2025-05-07 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/e322ae52-8c92-4031-83f1-67a73ad1abb4/Cultural_transform_2.png News & Insights - CULTURAL TRANSFORMATION – FROM HARD SELL TO CONSULTATIVE CUSTOMER EXPERIENCES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/00993c63-dedb-4c7f-9958-646ae358fdfc/Cultural_transform.png News & Insights - CULTURAL TRANSFORMATION – FROM HARD SELL TO CONSULTATIVE CUSTOMER EXPERIENCES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/exploring-the-possibilities-of-extended-reality-xr monthly 0.5 2024-01-16 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/4e69a7e3-ad46-45a2-b510-2fb241fcd327/XR_tech.png News & Insights - Exploring The Possibilities of Extended Reality (XR) https://www.phm.co.uk/news-insights/the-future-of-artificial-intelligence-ai-in-learning-and-development monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/7c8ddba3-8ca2-470a-be42-9e62f3f3b95f/AI_content.png News & Insights - The Future of Artificial Intelligence in Learning and Development - From the moment you wake up and check your smartphone, ask Alexa to add milk to the shopping list, or drive to work using vehicle technology such as Lane Assist, you are using Artificial Intelligence (AI). Whether we realise it or not, AI is consistently used in our daily lives but what does it mean for Learning and Development (L&D)? In today's business and economic landscape, L&D encompasses far more than providing employees with training, it is the backbone of any organisation's long-term success. It can help to create positive company culture and retain employees alongside enhancing knowledge and providing the opportunity to upskill or reskill. As AI becomes the norm, it is necessary to consider whether it can be a useful tool for L&D professionals to provide meaningful learning. https://www.phm.co.uk/news-insights/project-management-in-agile monthly 0.5 2023-12-13 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/288f91e8-9287-4ac8-a74d-f225958729be/AGILE+2.0.png News & Insights - Striking a Balance: Navigating Project Management in a Time-Critical Landscape - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/learning-solutions-that-support-digital-services monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/b821ec57-7b40-4487-aeea-bbcbe4d5bd89/Support_digital.png News & Insights - Learning Solutions that support Digital Services https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/abf23b1a-7600-4477-b4d1-fd3c80eb0e62/Support_digital_2.png News & Insights - Learning Solutions that support Digital Services https://www.phm.co.uk/news-insights/designing-learning-content-for-rapidly-evolving-products-and-services monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/aa62594d-fb90-4dde-8cb6-da8c9129ac67/Evolving_product_1.png News & Insights - Designing Learning Content for Rapidly Evolving Products and Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/1735091f-9b51-48a5-a21d-949355a92cc3/Evolving_product_2.png News & Insights - Designing Learning Content for Rapidly Evolving Products and Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/how-to-create-learning-experiences-with-impact monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/e298d85e-2c88-4d6d-8466-c0ae4d448eb1/Learning_Exp_Impact_B.png News & Insights - HOW TO CREATE LEARNING EXPERIENCES WITH IMPACT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/9eb40689-1b93-43e3-a392-095d94864ed2/Learning_Exp_Impact.png News & Insights - HOW TO CREATE LEARNING EXPERIENCES WITH IMPACT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/motivating-customer-experienced-staff monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/99da205b-a543-4541-baae-4c77573b0ef5/Motivation_2.png News & Insights - MOTIVATING CUSTOMER FOCUSED STAFF - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/a9bb1059-64c9-43c2-8697-2f069ba59fac/Motivation.png News & Insights - MOTIVATING CUSTOMER FOCUSED STAFF - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/l600cym10ctr7ui1tk6dakwf43od9b monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/43773c0d-ba56-4b76-b08e-955dd0cea414/advertising_2.png News & Insights - USING MARKETING METHODOLOGY FOR LEARNING & DEVELOPMENT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/c1ae82ed-2d88-4e41-bef1-a99443ef6099/advertising_1.png News & Insights - USING MARKETING METHODOLOGY FOR LEARNING & DEVELOPMENT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/phm-group-limited-embracing-change-achieving-successnbsp monthly 0.5 2023-07-24 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/04686367-5bdb-48cd-96b8-a28031794ab4/new-starters.jpg News & Insights - PHM GROUP: EMBRACING CHANGE, ACHIEVING SUCCESS  - Left to Right: Barney Butterell, Andrea Ridgewell, James Robinson, Kate Radyn-Stewart, Lola Orafidiya Barney Butterell https://www.phm.co.uk/news-insights/the-importance-of-outcome-measurement-in-learning-programs monthly 0.5 2023-07-11 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/e1ddba2f-76af-4430-950b-711b0c2088bf/Learning_02A%402x.png News & Insights - THE IMPORTANCE OF OUTCOME MEASUREMENT IN LEARNING PROGRAMMES  https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/2ea75f1c-ffe8-40d6-b9de-87bae43132d7/Learning_01A%402x.png News & Insights - THE IMPORTANCE OF OUTCOME MEASUREMENT IN LEARNING PROGRAMMES  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-one-rddnk monthly 0.5 2023-07-11 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/4da1ca64-b1ca-431a-a138-763a4a868303/insight%2Blight%2Bbulb%2BPNG.png News & Insights - TRANSFORMATION: ENABLE PEOPLE TO DRIVE CHANGE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/668aa83f-356a-4b1a-9c3d-d2cf28995a22/shutterstock_1991741360.jpg News & Insights - TRANSFORMATION: ENABLE PEOPLE TO DRIVE CHANGE - Typically, a dealer business has five main channels: New Car Business Used Car Business Service Sales Parts Sales (Accessories) Bodyshop / Repair / Vehicle Rental https://www.phm.co.uk/news-insights/blog-post-title-two-m3bg5 monthly 0.5 2023-07-06 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/44f7b677-a4e7-496b-91ec-182a9ddbc2cf/speaker%2Bb%26o.jpg News & Insights - ICONIC BANG & OLUFSEN HAVE TEAMED UP WITH US - World leaders in sound and design Bang & Olufsen have teamed up with us to create eLearning content. We are pleased to get underway and bring to life their iconic audio entertainment products. https://www.phm.co.uk/news-insights/kawasaki monthly 0.5 2023-06-29 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/1688027720912-X693WGY6212YG7E17T2V/image-asset.jpeg News & Insights - KAWASAKI: LET THE GOOD TIMES ROLL - We were delighted to work with Kawasaki Motors on the creation of eLearning content for their bike launches in 2022. Let the good times roll! https://www.phm.co.uk/news-insights/wholesale-retail monthly 0.5 2023-07-11 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/3518b136-18fa-4c6b-96c4-bae80b579f34/insight%2Blight%2Bbulb%2BPNG.png News & Insights - WHOLESALE TO RETAIL TRANSFORMATION: PEOPLE FIRST - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/a2a3d33c-c0dc-4a70-af26-d52483f2ebb5/For%2BCarli.png News & Insights - WHOLESALE TO RETAIL TRANSFORMATION: PEOPLE FIRST - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/75ac32a2-906f-4ffe-a969-eb75ed9b4d01/people%2Bgrowing%2Bout%2Bof%2Bplant%2Bpots.jpg News & Insights - WHOLESALE TO RETAIL TRANSFORMATION: PEOPLE FIRST - People at the heart of the strategy The manufacturer is now responsible for maintaining a direct customer relationship, which supports online sales and is supported by connected vehicle services. However, it also requires transformation across the manufacturer and their sales network to create a more customer-focused approach, especially at a tactical level. Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7 monthly 0.5 2023-06-28 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/0ce3f18e-72cf-4726-ad51-8a83ae5aa2ea/shutterstock_48708031.jpg News & Insights - AS LIVING COSTS RISE, CAR OWNERS CONSIDER MISSING OR DELAYING SERVICE - Although not all car owners felt the same way as 35% of car owners appreciated and recognised that fulfilling and completing a service history improved the resale value of a car, with around one in three (29%) agreeing that keeping to a vehicle manufacturer’s servicing schedule helps to maintain the validity of a car's warranty and stay fully protected if they wished to make a claim whilst the agreement was in force. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/e4541765-e981-4e04-b4e3-b1b4c2e5154f/shutterstock_1920480188.jpg News & Insights - AS LIVING COSTS RISE, CAR OWNERS CONSIDER MISSING OR DELAYING SERVICE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4 monthly 0.5 2023-06-22 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/5577f805-284b-48f0-8390-e77c7d2aabae/shutterstock_1614773872.jpg News & Insights - EV CONSUMERS STILL NEED EDUCATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p monthly 0.5 2023-06-22 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/692f77d5-4661-4cb8-b5c8-32baa108c415/shutterstock_730474690.jpg News & Insights - MOVING THE L&D NEEDLE IN 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8 monthly 0.5 2023-06-22 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/03c225bc-1c92-4905-88e1-f49061cfd7ff/shutterstock_285313985.jpg News & Insights - CAR BUYERS – PATIENCE IS THEIR VIRTUE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/3435ec36-99a8-4534-bc32-9eba7c5091c9/shutterstock_1680633490.jpg News & Insights - AUTOMOTIVE MARKETING TRENDS CONTINUED - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/aaf17100-d827-4ff4-be8c-327dc2f8c87b/shutterstock_1041718081+%281%29.jpg News & Insights - AUTOMOTIVE MARKETING TRENDS CONTINUED - In our last article about automotive marketing trends and how the past year impacts our immediate future, we talked about how the Covid pandemic has accelerated the use of digital marketing and sales channels within the Automotive industry. In essence the customer journey and the way we communicate with customers is changing. Whereas in the past, the entire customer journey would have been through the dealership; we can now expect the customer to take a more flexible approach. They can now complete the stages of their journey in multiple ways, whether via the dealership, manufacturer, or new competitors. To retain the customer throughout our sales process requires us to offer the best experience. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/bc8df6da-9795-424a-96e0-8435cd6f0d00/lightbulb.jpg News & Insights - AUTOMOTIVE MARKETING TRENDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/697d4629-19e8-4b34-ac70-fcf86bb0dcc9/shutterstock_395009461.jpg News & Insights - AUTOMOTIVE MARKETING TRENDS - In 2021, the Covid-19 pandemic has continued to change how people live, work and shop. Consumers are not just happier than ever to interact online, both professionally and personally, some feel safer doing so. This means the automotive industry has had to refocus on its digital channels for everything from sales and marketing to shows and events. Supporting this change in emphasis to digital sales relationships, many manufacturers have used their new Battery Electric Vehicles to spearhead this change. One reason is that although their growth in 2021 has been a huge success, they still represent a relatively small part of the vehicle market and so naturally have the features of a pilot. Another reason is that their buyer profile is still generally innovators and early adopters, who are likely to be more relaxed about the ‘radical’ online purchasing approach. Many manufacturers also directly sell their Battery Electric Vehicles, using Dealerships as agents. This also supports the early online sales process. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/1d0c436e-5c34-49ae-8177-1a5a6305fa12/shutterstock_1751640644.jpg News & Insights - USED CAR PRICES REACH NEW HIGH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/1f6ce194-e568-426d-b7ca-afd1b9fb4802/shutterstock_1313972792.jpg News & Insights - USED CAR PRICES REACH NEW HIGH - Despite a seasonal slowdown this time of year, dealers continued to hold firm on pricing during November. The average prices for the top 50 makes and models on Motors.co.uk increased by 4.7% from October. The biggest monthly increase in prices was in the independent sector where the average jumped 9.2% from £10,724 to £11,715. Car supermarkets were up 2.7% to £18,176 and franchised dealers were up 2.3% to £19,541. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5 monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/7ac56185-ef0b-4cb7-9a77-1522b8272643/shutterstock_1636208521.jpg News & Insights - DO THE GOVERNMENT NEED TO INTRODUCE EV INCENTIVES? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/21be24a9-8203-4f1f-8dc8-0f0c709b10b5/unsplash-image-N2Td7KpIvYc.jpg News & Insights - NEARLY THREE QUARTERS OF BRITS HAVE NEVER BEEN IN AN EV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/9f56d30b-741a-4fdd-9b62-59d52ae15de5/unsplash-image-T_D-vzJu5SU.jpg News & Insights - UK ELECTRIC VEHICLE SALES OVERTAKE PLUG-IN HYBRIDS FOR THE FIRST TIME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x-dw3wt monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/50f77bd7-b1b4-4f18-baac-33c0dbcad4a5/unsplash-image-JIcR3-O8ko8.jpg News & Insights - SEMICONDUCTOR SHORTAGE PERSISTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgcvirtual-training monthly 0.5 2023-07-11 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/0dd84d87-9568-477a-8769-40aaa47a8da1/VT_visual_020.png News & Insights - HOW WE ADAPTED FORD OF EUROPE’S TRAINING EVENTS IN THE WAKE OF THE COVID-19 PANDEMIC AND BEYOND… - Prior to 2020, Ford of Europe dealers and sales staff from numerous markets would often come together and attend face-to-face training events, to learn everything they could about the latest Ford vehicle or product on offer in their respective territories. But, with the COVID-19 pandemic suspending international travel indefinitely, both Ford of Europe and PHM’s team of content writers and designers had to adapt their methods to deliver the same quality of training to dealers and sales staff across the continent – without being able to meet any of them in-person. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/e2eebb63-1709-411f-ba60-eefce81e8b8e/VT_visual_013.png News & Insights - HOW WE ADAPTED FORD OF EUROPE’S TRAINING EVENTS IN THE WAKE OF THE COVID-19 PANDEMIC AND BEYOND… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/1687520064141-56T567SBWBKH4ZGYJXS1/VT_visual_007.png News & Insights - HOW WE ADAPTED FORD OF EUROPE’S TRAINING EVENTS IN THE WAKE OF THE COVID-19 PANDEMIC AND BEYOND… https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/1687520087470-D5OWZ9I8CZJWTY8HLP9A/VT_visual_006.png News & Insights - HOW WE ADAPTED FORD OF EUROPE’S TRAINING EVENTS IN THE WAKE OF THE COVID-19 PANDEMIC AND BEYOND… https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x-dw3wt-k3k7n-3et2b monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/02d63338-d473-417a-bde7-d829bd12f555/unsplash-image-V37iTrYZz2E.jpg News & Insights - 50% OF MOTS DUE IN SEPTEMBER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/dfe4fa5b-93c8-4a32-aa40-c10a0766b530/unsplash-image-cjOAigK9xo0.jpg News & Insights - 50% OF MOTS DUE IN SEPTEMBER - The automotive industry is working hard to capture all the aftersales work available, brought on by the Covid prompted MOT extensions. Retailers and suppliers are currently adapting to the seasonal spike, ensuring they are at capacity to cope with the demand and make up for any lost business. The early part of 2022 aftersales departments, are set to be very quiet on MOTs, this isn’t set to be just a trend, the MOT extension is going to have a lasting effect over the next couple of years. According to recent GiPA findings, 56% of all MOT tests performed in 2019 were carried out with extra work, with the additional customer spending on an MOT visit averaging around £85. According to recent GiPA findings, 56% of all MOT tests performed in 2019 were carried out with extra work, with the additional customer spending on an MOT visit averaging around £85. September is now a key aftersales month, and this is the opportunity for retailers and suppliers to get their customer contact strategy in line. Communicating effectively at the right time, with the right message, to the relevant customer base could have a positive effect ahead September 2022. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x-dw3wt-k3k7n-3et2b-pn5jk monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/bfb4ce4c-dafb-49a1-a66e-b7f01e6f5f61/unsplash-image-aEytUoE1Tkc.jpg News & Insights - BY 2030 DO YOU THINK TOURISTS WILL BE TAKING PICTURES OF BRITISH CHARGING POINTS, LIKE THEY DO THE RED POST BOX? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/623abe04-b97a-4727-8a81-d63264460ac8/unsplash-image-MyjVReZ5GLQ.jpg News & Insights - BY 2030 DO YOU THINK TOURISTS WILL BE TAKING PICTURES OF BRITISH CHARGING POINTS, LIKE THEY DO THE RED POST BOX? - The Royal College Of Art (RCA) and PA Consulting have been appointed to deliver an iconic British EV charge point design, the transport secretary announced the initiative and the chosen design will be unveiled at UN Climate Change Conference (COP26) in Glasgow this November. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x-dw3wt-k3k7n-3et2b-pn5jk-pykbz monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/b49f2ce8-51c5-4d61-8bc5-5a693fb89d6a/unsplash-image-3vlGNkDep4E.jpg News & Insights - FLEET INDUSTRY VITAL TO THE RESPONSE OF COVID - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x-dw3wt-k3k7n-3et2b-pn5jk-pykbz-22cem monthly 0.5 2023-07-11 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/43c08774-e388-48f0-a7d4-be646c32779e/unsplash-image-RgJqQPZupgM.jpg News & Insights - AUTOMOTIVE EVENTS ARE BACK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x-dw3wt-k3k7n-3et2b-pn5jk-pykbz-22cem-32m49 monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/8e36d172-05bf-4967-bd21-ae6f967361cc/unsplash-image-_XFObcM_7KU.jpg News & Insights - 1 IN 10 USED CARS NOW BOUGHT VIA SMART PHONE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x-dw3wt-k3k7n-3et2b-pn5jk-pykbz-22cem-lgy5s monthly 0.5 2023-07-11 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/25db3632-8908-4f4f-935f-b7b5bab6ecd1/unsplash-image-8D-u2rLEd_k.jpg News & Insights - GENEVA MOTOR SHOW SET TO RETURN 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x-dw3wt-k3k7n-3et2b-pn5jk-pykbz-22cem-lgy5s-arljc monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/54793a29-d571-4630-a636-b1f8efbae323/Covid%2Bshowroom%2Bexperience.jpg News & Insights - HOW HAS COVID 19 IMPACTED THE FUTURE OF THE “SHOWROOM EXPERIENCE”? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x-dw3wt-k3k7n-3et2b-pn5jk-pykbz-22cem-lgy5s-arljc-8n5cy monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/ba9212b9-ef7b-4090-bc29-d8a16346bc2e/unsplash-image-icjKmXvsO7U.jpg News & Insights - DO YOU KNOW WHAT SUV STANDS FOR? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x-dw3wt-k3k7n-3et2b-pn5jk-pykbz-22cem-lgy5s-arljc-8n5cy-jzwwl monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/67710b94-fcac-4483-ab70-a8c6ef92fe5d/electric-car-2783573_1920.jpg News & Insights - £300M FRESH INVESTMENT INTO THE UK’S CHARGING NETWORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x-dw3wt-k3k7n-3et2b-pn5jk-pykbz-22cem-lgy5s-arljc-8n5cy-jzwwl-6nwf5 monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/ac6ccfdf-85c3-424f-8eb1-01720f33970d/unsplash-image-sBtDQMmWQPI.jpg News & Insights - WHAT DOES FURTHER EV INCENTIVE WITHDRAWAL MEAN FOR CAR RETAILERS? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/ae6b7fa9-dc82-4d92-bc30-fe169f33c580/unsplash-image-xJLsHl0hIik.jpg News & Insights - WHAT DOES FURTHER EV INCENTIVE WITHDRAWAL MEAN FOR CAR RETAILERS? - The PiCG grant has been extended until 2022/23, however when the grant was first introduced there were low levels of demand, now more and more people are purchasing EVs and learning about the available incentives, the demand grew much higher, great for car retailers. However, the increased demand led the government to lower the offering in March 2021 with a £500 cut to the grant (£3,000 lowered to £2,500) and accompanying £15,000 reduction in the price cap (no longer available on cars costing £50,000, now on cars priced £35,000 and under only). Higher priced cars were no longer privy to the incentive. The government felt they needed to manage the grant budget and deliver value for money to the taxpayers. Feedback at the time from car retailers was less than favourable as the announcement was made with little warning. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x-dw3wt-k3k7n-3et2b-pn5jk-pykbz-22cem-lgy5s-arljc-8n5cy-jzwwl-6nwf5-jrz8c monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/78cbc56a-c048-4b25-bffc-ecb9787933f1/unsplash-image-P4IXCCpF_7w.jpg News & Insights - THE NEW ERA OF THE CAR BUYING PROCESS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.phm.co.uk/news-insights/blog-post-title-four-pgc97-taza7-9cgh4-3pw4p-pzrp8-afrwa-l2ymr-78fef-8p2e5-gnyws-7yc4x-dw3wt-k3k7n-3et2b-pn5jk-pykbz-22cem-lgy5s-arljc-8n5cy-jzwwl-6nwf5-jrz8c-wz2j2 monthly 0.5 2023-06-23 https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/ff39284c-a07a-4ef4-92ff-db9ffcceec70/michael-fousert-T_D-vzJu5SU-unsplash.jpg News & Insights - Have you ever been ICE’d? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/648062a94c936b2ab8833ba4/01a03532-dc53-478c-9aaf-05c668e2f5c0/ernest-ojeh-aEytUoE1Tkc-unsplash.jpg News & Insights - Have you ever been ICE’d? - With more and more EV’s on the roads every day, there are even occasions where an EV owner parks in an EV space whilst not charging their vehicle. This has prompted EV etiquette discussions amongst EV owners. There may even come a day where the manufacturers could design a handbook for first time EV owners and another handbook for the ICE vehicle owners, so everyone lives in total automotive harmony. Too hopeful? Maybe. https://www.phm.co.uk/news-insights/tag/Learner+Engagement monthly 0.5 https://www.phm.co.uk/news-insights/tag/Aftersales monthly 0.5 https://www.phm.co.uk/news-insights/tag/subscriptions monthly 0.5 https://www.phm.co.uk/news-insights/tag/connected+cars monthly 0.5 https://www.phm.co.uk/news-insights/tag/entertainment monthly 0.5 https://www.phm.co.uk/news-insights/tag/sound monthly 0.5 https://www.phm.co.uk/news-insights/tag/Talent+Management monthly 0.5 https://www.phm.co.uk/news-insights/tag/manufactures monthly 0.5 https://www.phm.co.uk/news-insights/tag/eLearning monthly 0.5 https://www.phm.co.uk/news-insights/tag/automotiveindustry monthly 0.5 https://www.phm.co.uk/news-insights/tag/research monthly 0.5 https://www.phm.co.uk/news-insights/tag/measurement monthly 0.5 https://www.phm.co.uk/news-insights/tag/Automotive monthly 0.5 https://www.phm.co.uk/news-insights/tag/artificial+intelligence monthly 0.5 https://www.phm.co.uk/news-insights/tag/oems monthly 0.5 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