PHM Group marketing consultancy were recently appointed by MG Motor UK to create a standout TV commercial for the brand-new electric MG ZS EV SUV, set to air throughout October 2019 and January 2020.
The brief was clear; appeal to MG Motors’ wide consumer audience, devise a creative which supports MG in achieving their key commercial objectives, and further strengthen the brand’s position as the fastest-growing car manufacturer in the UK following a record-breaking start to 2019.
Successful multinationals understand that the “one size fits all” approach doesn’t work when delivering products and services across multiple markets. Creating goodwill and establishing credibility with local markets is critical if a multinational wants to prosper.
Video is one of the most effective and flexible ways to communicate with your audience, be it for marketing, informational or educational purposes.
In this article, we explore the considerations for, and benefits of, creating video for a global audience, and discuss how PHM uses its expertise to help our clients maximise the impact and effectiveness of their video content, while reducing costs and simplifying management.