The Design Challenge

The Surprising New MG3


colour the road

MG approached us to give full-service creative support to the launch of the MG3, a sporty super-mini that is part of their ambitious marketing drive to re-establish themselves in the UK Market.

Underpinned with our strategy and research insights, we created a campaign with our partner agency Limegreentangerine that is engaging and broadly appealing. Setting the MG3 apart in a crowded market, we reflected the personality and high quality of this superb value vehicle.

By using bold colour and a vivid, illustrative visual style, the campaign is set to push MG back into the automotive spotlight.

Selected executions that have been generated from the campaign are featured below.

PRINT and Out Of Home advertising

Press, brochures, and large format outdoor advertising.

2018-08-23 17_25_45-J15843 MG 48sht_Aug_P.pdf - Adobe Acrobat Pro DC.jpg

cgi & Animation

30 and 10 second pre-roll adverts, CG stills and configurator imagery. 


Digital advertising

Mobile Banners, HTML5 Rich Content, Interstitial Ads and Page skins.


press / dealer Launch

The UK launch of the MG3 was supported with bespoke set design, imagery and promotional material.