FORD
 

Electrification Foundation

Challenge

Ford of Europe asked us to help them develop a package of training materials that would increase their dealer sales staff knowledge of all Electric Vehicles. The aim was to develop materials that were measurable and could be used in all 21 European markets in local languages.

 
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Solution

We developed a blended learning approach consisting of ;

SCORM compliant modular eLearning developed by our in-house team of Developers that would be translated and localised with each NSC to support market specific versions being released on the clients LMS.

An online Virtual Classroom to enable markets to test their dealers on their application of the knowledge they have gained from the eLearning.

A Virtual Classroom Train-the Trainer that explained the content of the Virtual Classroom and prepared the trainers so that they can deliver it in their market.

Specific videos developed by our in-house studio to increase the learner understanding and demystify the Electric Vehicle technology.

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Outcomes

The blended learning has been very well received by the markets and is being rolled out to dealers across Europe.

The eLearning videos have been praised by Engineers, Trainers and Dealers for the clarity of understanding they provide.

The Virtual Classroom Train-the-Trainer has proved a hit with the market Trainers, many have said they did not realise how engaging and interactive this type of training could be.


To find out how we can help you create measurable and engaging training on a specific topic or product simply contact us now.

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